Meet the powerful and smart alpha 7 AI Processor Gen8
With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before.

Pure Colours in Real 4K
Watch 4K content refined with vivid colour accuracy and crisp details, making every scene visually striking and enjoyable.

4K Super Upscaling brings every frame to life
LG’s powerful processor boosts the resolution to the original quality. Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity.

Find answers instantly with AI Search
Voice-activated intelligence powered by built-in AI understands your inquiries. Ask questions and get tailored recommendations that meet your needs. You can also get additional results and solutions with Microsoft Copilot.

Solve requests in real-time with AI Chatbot
Have your own AI Chatbot actively resolve and help you with your requests. Simply speak to your TV as it can classify your intentions and respond accordingly.

Access smarter controls with AI Magic Remote
Voice remote controls and the new AI button let you interact with your intelligent assistant. Simple, but powerful click, drag, and drop functions make using webOS intuitive and easy to operate.

New upgrade every year with award-winning webOS Re:New Program
Get the benefits from the latest features and software with annual upgrades.

Control sound easier with WOW Interface
Conveniently operate your Soundbar settings from your TV.

Ultra Big TV
See all your favourite films, sports, and games on LG Ultra Big TV. Dive into high resolution on a super-scale screen.

Powerful Gameplay
Experience peak gaming with VRR. Get your game on without lag hindering your performance.

FILMMAKER MODE
Experience cinema as the director intended with FILMMAKER MODE that adapts to surroundings and keeps visuals as close as possible to its original form.

• Pure Colours in Real 4K, vivid colours paired with astounding detail
• 4K picture quality, upscaled visual and surround sound from the alpha 7 4K AI Processor Gen8
• New AI button, voice controls, drag and drop functions on the AI Magic Remote
• Enjoy 4K Super Upscaling enhanced resolution, brightness, and clarity
• High resolution on a massive Ultra Big TV screen